There are a great many things that make up a successful SEO strategy. Competitor keywords contribute greatly to the success of an SEO strategy, especially when utilised effectively. Let’s take a look at what competitor keywords are and how they can benefit your SEO strategy.

Competitor Keywords Explained

Competitor keywords are target keywords being used by your competitors to boost rankings and drive in traffic. By conducting competitor keyword research and making use of your findings, your business will start to gain similar traction to that of your competitors. 

Competitor keywords help your business website to be presented among the same search engine results as your competitors, giving your page equal opportunity to gain traffic. They also offer an opportunity to improve on what’s already out there by revisiting existing content associated with competitor keywords and doing it better.

Competitor Keyword Research

Competitor keyword research is a smart method in determining which keywords you should capitalise on. It narrows down the keywords or phrases that have been useful for your competitors and will then be useful to you. Identifying what your target market is searching for and the common keywords they use is a good place to start. 

How Is Competitor Keyword Research Done?

Overall, competitor keyword research requires the gathering of information. There are many awesome tools available that conduct this task effectively, and they’re made specifically for the task of simplifying keyword research and providing the necessary information for you to settle on your chosen key terms. 

Why Spend Time On Competitor Keyword Research?

Competitor keyword research provides valuable insight into the market you are targeting and the moves your competitors are making that put them ahead. They also give you further insight on what your next move should be. The process highlights what is working and what requires additional work, while supplying you with the data to make these changes. 

Hopefully, this has clarified what competitor keywords are and why competitor keyword research is important. If not, shoot us a mail, and let’s take you through the whys and whats of SEO. Remember, your SEO strategy is only as effective as your understanding and implementation of its key components.