Your team is the backbone of your operation, and how they feel greatly affects the work that they are capable of producing. Although your goal may be to consistently support your team throughout, this can be tricky if you are feeling burnt out too. Let’s take a look at the impact of burnout on your team and how to approach this sustainably and pragmatically. 

What Is Burnout?

Burnout is a type of work-related strain that affects emotional, mental, and physical capabilities. It can be defined as a state of mental or emotional exhaustion accompanied by a perception of diminishing achievement and identity loss. 

However, work is not the only culprit contributing to burnout. Often there are underlying issues, complications, and stressors that, paired up with burnout, become overwhelmingly difficult to manage and dissect. Although burnout affects each individual person very differently, there are some symptoms that are telling of burnout:

  • Consistent procrastination
  • Cynicism and a negative mindset
  • A persistent feeling of exhaustion, especially while working
  • Self-doubt
  • Feeling overwhelmed and defeated

How To Check In With Your Team

When it comes to burnout, it can be obvious to identify, but sometimes you need to go a little further to check in with your team and make sure they’re okay. Here are a few steps to help you manage the impact of burnout on your team.

Prioritise Health

You must manage your personal stress before you can assist your team members. Take the required actions to make sure that you are okay by checking in with yourself. It is not improbable that your team is also burnt out if you are. Health first. Work second.

Create A Safe Space To Talk About Burnout

The most important thing is that your team understands that they can be transparent in their struggles to maintain a healthy work-life balance. Keeping stress under control can be equally as important a task as any of the work your business conducts. Even if you aren’t entirely on top of your stress, it’s beneficial to show that you take the situation seriously. 

Combat stress and practice self-care together. Establish the notion that any member of your team can approach you if they are feeling burnt out and that a solution will be formulated for them.

Dissect The Causes

A very common catalyst for burnout is continuing to push oneself despite the lack of energy and motivation to do so. This often causes a divide in personal values as you are likely to choose to get the work done before giving yourself the TLC you require. 

These are but a few suggestions we can make with regards to maintaining a healthy and happy team. Burnout is a very common scenario in the digital marketing and advertising world, but it’s not something that we stand for. Gone Digital Group respects that our team members are human first. It’s this human-friendly approach that helps us relate to our clients and their problems too.

Get in touch with us if you’d like to learn more about our business processes and how we work.