In the ever-evolving landscape of digital marketing, video content has emerged as a powerful tool for businesses to connect with their audience. With the increasing consumption of video content across various platforms, it is no longer a luxury but a necessity for businesses to incorporate video marketing into their strategy. This article will delve into the importance of video marketing, its benefits, and how businesses can effectively implement it in the coming year.

The Rise of Video Marketing

Video marketing has seen a meteoric rise in recent years. The proliferation of smartphones and high-speed internet has made it easier than ever for consumers to consume video content. According to a report by Cisco, video will account for 82% of all internet traffic by 2022, up from 75% in 2017.

Moreover, video content is not just being consumed more, it is also being shared more. A study by Brightcove found that social video generates 1200% more shares than text and image content combined. This indicates the potential of video content to increase brand visibility and reach.

Benefits of Video Marketing

Video marketing offers a plethora of benefits to businesses. Let’s delve into some of them.

Increased Engagement

Video content is more engaging than text or image content. It can convey a lot of information in a short span of time, and in a way that is easy to understand. This makes it more likely for consumers to engage with video content, increasing the chances of them taking the desired action.

Moreover, video content can evoke emotions in a way that text or image content cannot. This emotional connection can increase brand loyalty and customer retention.

Improved SEO

Search engines love video content. Including video content on your website can significantly improve your SEO. According to a study by Moovly, you are 53 times more likely to show up first on Google if you have a video embedded on your website.

Moreover, video content increases the time spent by visitors on your site, which is another factor that search engines consider when ranking websites.

Increased Conversion Rates

Video content can significantly increase conversion rates. According to a study by Eyeview, including video on a landing page can increase conversions by 80%. This is because video content can effectively convey the value proposition of a product or service, making it more likely for consumers to take the desired action.

Moreover, video content can also increase trust in your brand, which is a crucial factor in the purchasing decision of consumers.

Implementing Video Marketing

Now that we have understood the importance and benefits of video marketing, let’s delve into how businesses can effectively implement it.

Identifying Your Target Audience

The first step in implementing video marketing is to identify your target audience. This involves understanding their demographics, preferences, and pain points. This information will help you create video content that resonates with your audience and drives engagement.

Moreover, understanding your audience will also help you determine the platforms where you should distribute your video content. For instance, if your target audience is millennials, you might want to focus on platforms like Instagram and Snapchat.

Creating Engaging Video Content

The next step is to create engaging video content. This involves telling a compelling story that resonates with your audience. Remember, the goal of your video content should not just be to sell, but to engage and provide value to your audience.

Moreover, your video content should be optimised for the platform where it will be distributed. For instance, if you are distributing your video content on Instagram, it should be short and visually appealing.

Distributing Your Video Content

The final step is to distribute your video content. This involves choosing the right platforms and the right time to distribute your video content. Remember, the goal is to reach as many people in your target audience as possible.

Moreover, you should also consider paid promotion to increase the reach of your video content. This can be particularly effective on platforms like Facebook and Instagram, where you can target your promotion to specific demographics.


In conclusion, video marketing is a powerful tool that businesses cannot afford to ignore in the coming year. It offers numerous benefits, including increased engagement, improved SEO, and increased conversion rates. Moreover, with the right strategy, businesses can effectively implement video marketing and reap its benefits.

So, embrace video marketing and make it a part of your digital marketing strategy for the coming year. Remember, the key to successful video marketing is to create engaging video content that resonates with your audience and provides value to them.

Contact us here if you need help creating engaging video content or strategically utilising it within your digital marketing efforts!