Difference Between A Digital Agency And A Digital Consultancy

The internet is a treasure trove of information. Much of it false. Sometimes we find leaders of high esteem using terminology to explain or describe things pretty much incorrectly. Not only is this embarrassing, but it’s misleading too. We thought we’d offer a little insight into two often confused terms [...]

Performance Max – Thoughts And Insights From A Paid Media Specialist

We chatted with one of our paid media specialists about their view on Google Performance Max. We find that the best way to learn about anything is through experience, so we thought it would be a good idea to extend the experience to you. Here’s what her findings were. At [...]

Everything You Need To Know About Google Performance Max

We’ve heard the buzzword, but many are unsure of what exactly Google Performance Max is, how it works and who it could benefit. The most distinguishable difference between Google Performance Max and existing campaigns is that it streamlines and automates processes based on user-provided information.  But there is so [...]

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