Difference Between A Digital Agency And A Digital Consultancy
The internet is a treasure trove of information. Much of it false. Sometimes we find leaders of high esteem using terminology to explain or describe things pretty much incorrectly. Not only is this embarrassing, but it’s misleading too. We thought we’d offer a little insight into two often confused terms [...]
Why Should Marketers Use External Teams
There is no denying the value of marketing for business, especially in our digital world. With billions of web pages out there, a multitude of social media profiles, and more accounts coming online every day, you need to find a way to create a space to exist and thrive in. [...]
What Can An SEO Specialist Do For Your Business?
An SEO specialist’s primary responsibility is to draw in customers by promoting your business in search engine results pages like Google. They achieve this by putting a variety of SEO best practices into place on your website, with the main objective being to draw in targeted traffic that can then [...]
Performance Max – Thoughts And Insights From A Paid Media Specialist
We chatted with one of our paid media specialists about their view on Google Performance Max. We find that the best way to learn about anything is through experience, so we thought it would be a good idea to extend the experience to you. Here’s what her findings were. At [...]
Everything You Need To Know About Google Performance Max
We’ve heard the buzzword, but many are unsure of what exactly Google Performance Max is, how it works and who it could benefit. The most distinguishable difference between Google Performance Max and existing campaigns is that it streamlines and automates processes based on user-provided information. But there is so [...]
The Difference Between GA4 And Universal Analytics
Google Analytics 4 (GA4) will soon take over as the default analytics tool offered by Google, taking over from Universal Analytics (UA). It was recently released and is set to entirely replace UA by the 1st of July 2023. GA4 differs greatly from UA from many angles, as an entirely [...]